Tag Archives: sparks

Brace yourself: Arrival of ‘do-it-yourself’ orthodontics sparks dental turf war

The introduction to Canada last month of SmileDirectClub, a mail-order teeth straightening treatment that is supervised via oral selfies and dental impressions sent to the Nashville company’s contracted licensed dentists, is a classic case of industrial digital disruption. To judge from the acrimonious American experience since the company launched four years ago, and from the… Read More »